A social listening report from Capstone-Intel Corporation revealed that the recently held Philippine Volleyball League 2024 has received 213,039,105 social media reach and is getting 60.7 percent support from social media users.
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Methodology
Capstone-Intel Corp. examined the online presence of PVL in the country as a topic of discussion from March 1 to March 31, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the tournament.
Facebook Performance
Capstone-Intel found that the “PVL” garnered a 505,099.6 engagement score for its 2,772 total post count, which yielded over 3,340,913 total reaction count. The bulk of the engagement score and total post count about the tournament were all attributed to the promotional posts and supporters posting clips of the series, which heightened the social media presence of the league across the country.
When broken down, “Facebook like” accounts for 60.7 percent of the total reactions, with 2,026,295. Followed by “Facebook like” with 1,108,432 reactions (33.2 percent), “Facebook sad” with 106,576 (3.2 percent), “Facebook wow” with 70,257 (2.1 percent), “Facebook haha” with 28,360 (0.8 percent), and “Facebook angry” with 994 reactions.
Looking at the data, the majority of “Facebook love” and “Facebook like” reactions are attributed to Filipino social media users supporting and discussing the league online, as reflected on the top posts being discussed online by social media users.
Online mentions
Capstone-Intel likewise revealed that the league received 95.5 percent positive mentions, and the remaining 4.5 percent were negative mentions. This means that the article mentions about PVL was mostly angled positively.
On the other hand, it is also worth noting that the topic received 213,039,105 social media reach while the PVL likewise recorded 7,344,213 non-social media reach.
Sources of top posts
In terms of top posts, 40.1 percent of mentions for “PVL” came from Facebook. This was followed by TikTok with 18.2 percent, and News with 17.8 percent of topic mentions.
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